Daniel Trost Creative Marketing Consultant

DANIEL TROST PROFESSIONAL PROFILE

I am a high-energy and peak-performing graphics expert with over 30 years of proven results. Recognized for my creative problem solving and conceptual skills, I have helped companies big and small to reach their goals. I take the leadership role while remaining a team member. I use my expertise in print and digital production to keep projects on budget, on target and on time.

Art Director/Graphic Designer: Creator of high-end advertising, marketing collateral, corporate identity, point-of-sale, annual reports and packaging pieces. Facilitator of projects from initial concept to final design. Director of concepts, designs and creation of original illustration & photography.

Management and Supervision: Direction of staffs of graphic designers, art directors and production managers. Supervising projects from initial concept through final production. Interaction and negotiations with outside vendors and consultants.

Teaching/Mentoring: Instructor of computer graphics programs used for print & web design at the three levels of beginner, intermediate and advanced. Other classes included portfolio development and graphic design.

Applications: Adobe CC (InDesign, Illustrator, Photoshop, Dreamweaver, Fireworks, Flash & Adobe Acrobat Pro), WordPress, Mail Designer Pro 3, iWork (Pages, Keynote & Numbers) and Microsoft Office (Word, Excel and Power Point).

Print Production: Developer of final pre-press electronic files. Review color proofs and press sheets. Establish strong relationships with pre-press and print vendors. Negotiate pricing within budgetary requirements.

Digital Production: Develop final interactive files for online, email and digital viewing/interaction. Review, test and proof final files before loading and going live.

RESUME

Experience

FREELANCE CREATIVE PROFESSIONAL • Marlton, NJ — JANUARY, 2012 TO PRESENT
Art Director (Traditional/Interactive) | Graphic Designer (Traditional/Interactive) | Project Manager | Print/Digital Production Designer & Manager
Managing and providing creative and traditional and interactive production services for businesses and non-profit organizations. Consulting with in-house creative departments and advertising agencies handling overflow work, special projects and campaign projects. Producing interactive and traditional visual solutions from concept to production through to final release.

BLENDED JOE (2020) Online Coffee Company
Providing art direction, graphic design, and print production for consumer packaging.
Robard (Food Sciences) (2017-Present):
Industry leader in the field of healthy food supplements. Providing art direction, graphic design, and print production for consumer packaging.
Moore Campaigns (2017-Present):
Political campaign advertising and marketing company. Providing creative direction, print production and production management of direct mail pieces and ads.
Kirkland & Ellis (2017-Present):
Law firm in Chicago, IL, partner in the firm needed an ebook version of a recently printed book to sell on amazon.com for the Kindle. Electronic production of existing print file.
Connective RX (PSKW, LLC) (2012-Present):
The pharmaceutical industry marketing leader in the field of co-pay assistance initiatives. Providing creative direction, interactive product design, project management, art direction/graphic design, and print & interactive production management. This client continued with me from Breakaway Communications.
ISI Books (2012-Present):
Providing art direction, graphic design and production for their magazine publications, books and student materials.
Roadary Outdoor (2011-2016):
Freelance media buyer/planner for a casino located in Miami, OK. Provided media planning, recommendations and placement within the Joplin, MO and surrounding Oklahoma markets. Trafficking of online, radio and video (TV) creative.
The Desmond Hotels (2012-2013):
The Desmond is one of the premier hotels with locations Malvern, PA and Albany, NY. I provided marketing materials, interactive and traditional advertising including email marketing, banner ads, radio, video display, outdoor and print. This client is a carry over from Breakaway Communications.
Girlfriendz Magazine (2012-2013):
Girlfriendz: The Thinking Woman’s Magazine is devoted exclusively to “Baby Boomer” women. Their readers live in Camden, Burlington and Gloucester Counties in New Jersey. Interactive art director and production manager for the online deliverables through the website including social and targeted email marketing. This client is a carry over from Breakaway Communications where I also handled the publication design and print production.

MINUTEMAN PRESS • Berlin, NJ — FEBRUARY, 2019 TO NOVEMBER, 2019
Graphic Designer | Print Production Tech
Beginning my career journey anew, I am using my 30 years of print production experience to help this franchise’s new owner grow the business. Graphic print production for press and digital output. Finishing of print pieces including: padding, cutting, packing, etc.
BREAKAWAY COMMUNICATIONS, LLC • Marlton, NJ — MAY, 2000 TO DECEMBER, 2011
Owner | Art Director | Graphic Designer | Production Manager | Project Manager
Built and managed a company providing large agency service through a freelance staff of 15+ plus external agency partners. Developed business / sales, led daily operations, and served as creative lead, project manager, and production manager. Delivering marketing, publication and non-traditional projects within and under budget.

CALL SCIENCES • Edison, NJ — JULY, 1998 TO MARCH, 2000
Creative Director | Co-Manager of in-house creative marketing department | Print Production Manager
Recruited to establish the in-house creative marketing department for an R & D company struggling to market a highly innovative “virtual office” product. Drove the creative and strategic management for all marketing products for the US, UK / Europe,and South American Offices. Managed a staff of 8, creating marketing and product campaigns. Determined all project budgets.

GLOBAL TELECOMMUNICATIONS SOLUTIONS • Philadelphia, PA & Elmont, NY — JANUARY, 1997  TO JULY, 1998
Director of Creative Services | Art Director | Production Manager
Started up creative branch in new corporate headquarters and managed second location concurrently. Created collateral materials, POS, POP and packaging, product design for retail, promotional and licensing applications and advertising for the company and its clients. Targeted direct consumers and large corporations. Paved the way for profitability partnering with the Controller to establish operations, budget, and protocols. Pioneered solutions on creative issues, production challenges, and licensing areas not previously faced. Presentation of creative marketing concepts to senior management. Spearheaded the development of a brand identity for the new sales division in the US and UK. Successfully  found a market niche targeting sales forces of small and mid-sized companies that made them look bigger than they were.

THE SCORE BOARD • Cherry Hill, NJ — NOVEMBER, 1994 TO JANUARY, 1997
Creative Manager | Senior Art Director (1995-1997) | Art Director (1994 – 1995)
Led a 5-person in-house creative department as well as external creative service companies. Collaborated with production and brand managers to develop creative marketing for licensed brands in the entertainment, consumer and sports arenas. Created award-winning and industry-changing trading card designs that consistently sold out! Define needs for photos and other art and research images Established job specifications to conform to budgetary limits. Help set the creative direction for in-house product meetings. Partner with other disciplines (brand managers, traffic, production) to provide comprehensive and inclusive project management.

RICHARD YEAGER ASSOCIATES, Art Director (1992-1994)

A. WHITCOMB & ASSOCIATES, Graphic Designer (1991-1992)

PLYMOUTH INC., Assistant Art Director (1990-1991)

BODOFF & CO., Assistant Art Director | Graphic Designer (1988-1990)

Education

ART INSTITUTE OF PHILADELPHIA, PA — Associates Degree in Specialized Technologies (1988) Major: Visual Communications with concentration in Advertising and Graphic Design

Affiliations

Member, Philly Ad Club. Full Circle and Creative Directors on LinkedIn. A past member of Chamber of Commerce of South Jersey, Burlington County Chamber of Commerce, and The Art Director’s Club of Philadelphia

DOWNLOADABLE PDF OF PROMO RESUME: Dan Trost Resume Promo 2021

DOWNLOADABLE PDF OF TEXT RESUME: Dan Trost Resume 2021

Daniel Trost Creative Marketing Consultant

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